In Kanye’s song Last Call, he raps “And I was almost famous, now everybody loves Kanye”. Recent events have suggested that these lyrics have aged like milk. Lately, things have been looking quite grim for rapper Kanye West as some of his recent Twitter activities have sparked much controversy.  

Kanye West had already suffered heavy media fire earlier this year when he was seen sporting ‘White lives matter’ attire at Paris Fashion Week. The media immediately went into rapid-fire over Kanye West’s controversial choice of apparel with many claiming that it was offensive and racist to wear such a shirt. West of course defended his decisions by deflecting the conversation to an issue with his now Ex-Wife Kim Kardashian. He stated “So why did everyone feel so free to attack me about my T-shirt. But Candace Owens was the only public figure to say that it was wrong for the Kardashians to keep me from seeing my daughter,” via Instagram on October 5. “Or do we just chime in when we want to tear a Black man down for actually having a political opinion?” 

If that controversy wasn’t enough, a short time later West made an arguably more controversial decision, which was to post the following on his Twitter. “I’m a bit sleepy tonight but when I wake up I’m going death con 3 On JEWISH PEOPLE. The funny thing is I actually can’t be Anti-Semitic because black people are actually Jew also. You guys have toyed with me and tried to blackball anyone who ever opposes your agenda.”  This tweet of course caused uproar online as many flocked to show their support for the Jewish people and to state that there should be ‘No tolerance for antisemitism. Many other celebrities also commented on Kanye’s tweet with the most notable being Kim K herself, stating, “Hate speech is never OK or excusable”, further stating that she stands with the Jewish community.  

American singer Richard Marx pleaded, “Hoping after this most recent bout of personal awfulness (and disgusting antisemitism) by Kanye West, that rather than boring us with yet another ‘apology’ he realizes he should just…go get the help he desperately needs…” 

American actor Josh Gad also commented on the matter, stating, “More and more, I find that Antisemitism is one of the rare forms of hate towards a specific group that is seemingly met with silence by the masses. It’s heart-breaking standing with so many others on issue after issue & finds those same allies consistently silent when we need them”. 

While I am sure that Kayne’s music has not suffered from this outpour of negative media, perhaps the most detrimental consequence was the termination of Kanye’s partnership with Adidas. Adidas had worked with Kanye West to create YEEZYs which are a form of luxury shoe. Adidas kept the rights to all the YEEZY designs after the termination of their agreement, but Kanye did manage to keep the trademark of the name. Adidas is not the only company to sever ties with Kanye in recent weeks, with Gap also doing so. Many speculate that the worst may be yet to come for Kanye West, especially if he continues with his controversial ways (which I am sure he will).  

While the future remains to be seen, Kayne is undeniably a force to be reckoned with. And who knows where this controversy will lead him. In Ye’s own words: “Now that that don’t kill me, can only make me stronger”